Imajes / Publishing

Publishing

Feeds, mail authentication, addresses and the small pieces of plumbing that keep a site readable and reachable.

RSS, Atom and JSON Feed: What to Publish Now, and Why You Might Publish Two
Adding a syndication feed? The real choice is not “RSS vs Atom vs JSON Feed" — it’s whether you can publish reliably, parse broadly, and avoid factioning your audience. Podcasters are…
options
SPF, DKIM and DMARC: Setup Guide for Transactional and Marketing Mail Delivery
SPF, DKIM, and DMARC are all parts of a digital keychain securing the front door of email. Only when the keys are aligned can they open the door. SPF and DKIM are the actual keys, but DMARC…
step by step
How to Move a Website to a New Domain
Before a single redirect goes live, every address on the old site needs a destination on the new one — mapped one for one, not swept to the home page.
step by step
When Not to Use Canonical Tags
Canonical tags are a widely-used tool for consolidating duplicate URLs, but they are not an absolute command. Google treats the rel="canonical" element as one signal among several in…
myths
How Much Does It Cost to Run a Website Per Year: Fixed vs Variable Expenses
When planning a small site’s annual budget, the most eye-opening distinction is between immutable costs and infrastructure that scales with traffic. Even a microsite will owe for its domain…
costs